Affiliate Marketing

BRC engaged TTH to create a dynamic approach to generating leads which both represented the values of the charity and also generated sufficient response to work well for media owners and ensure scalability. This was done by creating a dedicated data capture microsite. The call to action was based around exclusive content which would be unlocked when users entered their details in the data capture form.

TTH have been working with Voyage Privé since Jan 2011, helping to grow their UK lead generation and affiliate programs into successful and integral marketing channels. Email marketing was chosen to drive member sign-ups due to the availability of behaviourally targeted data.

Dennis Publishing and TTH have had an extensive working relationship since 2009, initially planning and buying the bulk of Dennis’ Email and Affiliate Marketing campaigns. In mid-2011, TTH won the Dennis Publishing lead generation account, tasked with consolidating the existing program and providing the necessary resource to up-scale the activity.

Following the successful partnership of TTH and O2 (a fellow subsidiary of Telefonica), giffgaff recruited the services of TTH to streamline their online lead generation program. TTH had two key aims; to generate valuable new customers but at the right cost.