Performance Marketing is a pay for performance, low-risk approach means you only pay for a successful outcome to your marketing - whether that means paying a cost per lead (CPL) or cost per acquisition (CPA). Ten Thousand Hours specialise in this field - our clients will only ever pay for marketing that works. Performance marketing is all about optimization of media spend which requires constant analysis. It’s about finding the key moment to set in motion a key strategy. It’s about causing reaction and action. It’s about tapping in to and unlocking the pathways of success for each individual client and encouraging their partners to participate and publicise.
Performance marketing has experienced enormous growth within the world of digital marketing, with an ever increasing number of advertisers across a diverse range of sectors generating sales with partners on a performance basis.
Traditionally, performance marketing has largely been restricted to affiliates such as cashback and voucher code sites. Assisted by a growing knowledge base helped by organisations such as the IAB and improvements in tracking and analytical technology, performance based marketing is now a central part of most major advertiser’s marketing spend and enables scalable, low risk expenditure on marketing.
As an ever growing number of businesses have embraced the performance marketing model, competition has increased for the same online eyeballs. In order to develop a successful performance marketing strategy advertisers now need to think bigger, build better relationships with key partners and create more in-depth strategies. TTH can help your business develop an edge, whether this means opening up new performance channels such as display and email marketing, developing innovative campaign strategies or simply adding more time and resource than is otherwise available. Whatever the solution, the first step is to alwaysevaluate the competitive marketplace and the relevant opportunities available.
86% expect online lead generation to become "more important" for their companies over the next 12 months.
